AI Loves Reddit, but Redditors Aren't So Sure

Reddit is still the most cited website for chatbots across the internet.

Brands are trying to incept an idea into the LLM's brain using Reddit as the backdoor.

If you're coming to our platform as a way to hack the results on another platform, it's usually going to wind up with unhappy results.

Moderators do not want users that pretend to be users but are really run by a brand company to disrupt their curated feeds.

Brilliant Earth posted a job for a Reddit strategist to improve its image and standing in AI search results.

The company continues to participate in public conversations across the platform and manages its own subreddit.

Nike and Fidelity succeed by creating Reddit-specific content and running authoritative subreddits without being overly promotional.

There is no fast track for brands to influence LLMs on Reddit, and many will likely switch to buying ads instead.

Reddit has changed a lot over the last few years with more advertising, but moderators will keep checking profiles for authenticity.